About Me
Based in New York City, born in Bogotá, I am not a stranger to chaos and finding beauty in it. My Sundays are dedicated to Formula 1, even though DRS is still a mystery to me.
I bring a critical eye to the everyday life, get curious about people, strike up conversations with random strangers—whether it's a personal trainer at the gym or an Uber driver—just to figure out what makes us tick as humans.
I solve problems by breaking them down in simple, clear and inspiring ways that lays the foundation for great ideas. I love this industry, but I love the good people in it more. For me, leadership isn’t about proving your place; it’s about owning your strengths and helping others discover theirs. I thrive on building teams, culture and healthy relationships, all while helping people stay authentic authentic and create work they’re proud of.
Brand, Comms, Social and Digital Strategiest for a wide range of industries. Awarded and recognized in Effie Col, Effie Latam, Young Lions, and Cannes Lions See It Be It. The O-1 visa I hold says I'm an extraordinary talent, but I prefer to think that life is ahead of me to earn it.
Experience
Strategy Director, Independednt Consulting | August 2025 – Present | New York City.
Independent Strategy Director, Uncommon Creative Studio | October 2025 – December 2025 | New York City.
Strategy Director, Connections, TBWA\Chiat\Day | February 2025 – July 2025 | New York City.
Strategy Lead, Sancho BBDO | September 2022 – December 2024 | Bogota.
Senior Strategist, Sancho BBDO | January 2019 – August 2022 | Bogota.
Account Leadership Roles, Sancho BBDO | March 2015 - December 2018 | Bogota.
Earlier Digital Account Experience, Multiple agencies | August 2013 - February 2015 | Bogota.
Executive Advisor & Programme Lead, Cannes Lions – See It Be It & Latam | 2022 – Present | Global.
Volunteer Partner, The 30-Minute University, Mentorship Ad community | 2021 – Present | Global.
Notable clients
Wells Fargo, Carnival Cruise Line, Byoma, IKEA, UN Women, Nestlé, Tecate, Miller Lite, Deezer, Éxito and Bancolombia.
Awards and Recognitions
The Clios Awards - Creative Summit New York
2025, Creative Brief Luma AI Challenge, Finalist & Panelist Event
Cannes Lions – See It Be It
2024, Alumni and the first Strategist See It Be It Representative.
2025, Alumni Tutor and program Co-lead See It Be It Programme.
2024, 2024 - Jury Member
El Dorado Festival – See It Be It Latin America
2024-2025, Alumni Tutor and Programme Lead
2022, Alumni member.
Effies – Col
2023, 2nd Most Effective Agency of Latam
2022, Finalist - Positive change, social DEI – Almacenes Éxito – Second Chances
2021, Finalist – Branded Content, Almacenes Éxito - Crónica, The city if disadvantage
2020, Finalist – Commerce and Retail – Almacenes Éxito – Prouducts
2020, Sancho BBDO – Agency of the year.
Effies – Latam
2022, 2023 - Jury Member
2022, Finalist – Fashion – Almacenes Éxito - Second Chances
2021, Bronze – Health, Single Market - Grupo Éxito – Crónica, The city of Disadvantage
2021, Bronze – Positive change, Social, Grupo Éxito - Crónica, The city of Disadvantage
2020, Silver – Fashion – Almacenes Éxito - Wear it for the neighborhood
2020, Silver – Seasonal Marketing, Single Market, Specials – Almacenes Éxito – Products.
El Dorado Festival – Latam
2022, Finalist – Alcoholic beverages – Tecate – The Manual for real men
2020, Silver – PR - Grupo Éxito - Crónica, The city of Disadvantage
2020, Silver – Digital - Grupo Éxito - Crónica, The city of Disadvantage
2020, Silver – Sustainable Development - Grupo Éxito - Crónica, The City of Disadvantage
2020, Finalist – Creative E- Commerce - Grupo Éxito - Crónica, The city of Disadvantage
Young Lions - Colombia
2016, Bronze - Media - Grolsch - Billboards for art
Publications
The Clios
https://www.linkedin.com/feed/update/urn:li:activity:7386401821294247936/
Little Black Book
https://lbbonline.com/news/see-it-be-it-2024-estefania-lopez
Lions Creativity
https://www.lionscreativity.com/talent/see-it-be-it
Cannes Lions
https://www.canneslions.com/news/cannes-lions-announces-2024-see-it-be-it-cohort
https://www.canneslions.com/impact/see-it-be-it/the-2025-digest
https://www.canneslions.com/impact/see-it-be-it
Campaign Brief
https://campaignbrief.co.nz/2024/04/07/cannes-lions-announces-2024-see-it-be-it-cohort/
Latin Spots
https://www.latinspots.com/sp/noticia/seis-latinas-formarn-parte-de-la-cohorte-de-see-it-be-it-2024-de-cannes-lions/69522
Ad Latina
https://www.adlatina.com/nuevas-cuentas/cannes-lions-anuncio-la-cohorte-2024-de-see-it-be-it